Name: Squarespace
Rating: 4.9 (18 reviews)
Author: Squarespace

Main Squarespace AI features

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Blueprint AI engine

Squarespace’s Blueprint AI engine combines proprietary machine learning models with two decades of design expertise to produce complete website blueprints from minimal input. After answering a few prompts about business type and style, the system generates structured pages, curated layouts, typography, and starter content tailored to the brand. It speeds initial setup by automating routine decisions while leaving visual control available. Designers and nontechnical users receive consistent, polished starting points that reduce setup time and preserve manual editability afterward. Seamlessly.

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Personalized content generation

Blueprint AI produces tailored copy and image suggestions that reflect a brand’s tone, offerings, and audience. By supplying a few business details and personality choices, users receive headlines, about pages, service descriptions, and calls to action written in consistent voice. The system also proposes photo selections and placeholders that align with chosen visuals. Generated content reduces writer friction and accelerates site readiness, while editable fields let owners refine phrasing, replace images, and maintain authentic communication across every page with confidence.

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Brand personality presets

The builder offers selectable brand personalities that steer tone, typographic choices, color accents, and visual emphasis. Options range from professional and calm to playful and bold, allowing the system to format content and layout choices that match the selected persona. This guided alignment helps maintain cohesive messaging across headings, buttons, and supporting copy, reducing the need for manual styling decisions while keeping creative freedom. Users can switch personalities and instantly preview alternate presentations to compare how tone affects perceived credibility.

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Automated image selection

The AI proposes high-quality imagery and recommends replacements that complement layout and brand personality. Using curated photography and smart cropping, the tool suggests hero images, product shots, and background visuals sized for responsive breakpoints. Suggested images match color palettes and composition rules to preserve balance and focal points. Users can accept recommendations, swap files, or upload original assets; the editor adjusts spacing and overlays automatically so image changes integrate smoothly without manual resizing or layout fixes, saving editing time instantly.

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Guided design recommendations

The platform supplies contextual design guidance during setup, offering suggestions for page structure, section order, and content hierarchy tailored to the selected business type. It surfaces best-practice layouts for portfolios, shops, blogs, and appointment pages so novices can follow proven patterns without memorizing design rules. Inline tips explain why particular choices improve readability and conversion, and suggested defaults accelerate production while leaving advanced settings available for custom tweaks by experienced creators who prefer fine control to shape distinctive online presence.

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Real-time preview & refinement

After the generator produces options, users can preview the full site instantly and tweak sections in real time, testing copy variations, imagery swaps, and layout alternatives. This immediate feedback loop helps evaluate clarity, navigation flow, and design consistency before publishing. Inline editing controls, undo history, and device previews simulate multiple screen sizes so adjustments remain precise. The system preserves manual edits so iterative refinements accumulate while still allowing resets to original suggestions if users prefer starting over for fast validation.

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Fluid Engine editor integration

Blueprint AI outputs integrate with Squarespace’s Fluid Engine editor so generated layouts remain editable with familiar drag-and-drop controls. After automatic site creation, users access full design tools to rearrange sections, adjust spacing, change fonts, or insert custom blocks without losing responsive behavior. This continuity bridges automated generation and hands-on customization, giving teams freedom to apply detailed styling, add code blocks, or tweak interaction settings. The editor preserves responsive breakpoints so manual refinements display correctly across desktop and mobile ensuring consistency.

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Publishing and hosting tools

The builder connects site creation with Squarespace hosting and domain services so publishing is straightforward after final review. Users can choose domains, adjust SEO metadata, configure analytics, and enable commerce or appointment features before going live. Continuous hosting, SSL certificates, and automatic performance optimizations handle technical infrastructure while the dashboard centralizes billing, plan changes, and site backups. Post-launch, owners access support resources and incremental updates to content and layout without migrating platforms or dealing with separate hosting providers for convenience.

How to make websites with Squarespace AI Website Generator?

1. Pick a template

Begin by selecting a Squarespace template that matches your brand tone and content needs. Templates come with curated color palettes and layout options. Choose a starting design, then add your logo, images, and core pages. This foundation gives structure for later personalization with Design Intelligence. Keep focused on essential pages like Home, About, Services, and Contact so your site communicates purpose from the first preview ready for launch reviews today.

2. Answer design prompts

Respond to brief prompts about layout preferences, color schemes, and font pairings so the system can assemble a tailored framework. Squarespace Blueprint AI asks five targeted items to capture visual direction. As you pick options, a live preview updates to reflect choices and suggested refinements. Use provided guidance to refine spacing, imagery, and navigation. This phase accelerates design decisions while preserving flexibility for future edits and content adjustments as needed.

3. Customize content and layout

Replace placeholder text with your written copy, adjust images, and configure page sections to reflect services and offerings. Tweak color accents and font sizes to match branding, and rearrange blocks for optimal flow. Integrate multimedia and set up calls to action for conversions. Preview responsiveness across devices in real time, then refine microcopy and alt tags. Keep SEO basics updated so search engines index pages correctly before publishing to audience.

4. Publish and promote

Select a plan and activate free hosting to make the site publicly accessible. Configure domain settings, enable built-in security, and connect Email Campaigns for newsletters and audience outreach. Schedule posts, monitor site performance with analytics, and run marketing templates to build visibility. Regularly update content, backup settings, and apply design tweaks from the editor. Ongoing maintenance keeps your presence polished and functional while supporting brand growth over time and conversions.

Squarespace AI Pricing

Squarespace AI — Pricing & plans (information current as of September 24, 2025)

Paid plans (monthly billed / annual billing shown as monthly equivalent): Basic — $25/mo (or $16/mo billed annually); Core — $36/mo (or $23/mo billed annually); Plus — $56/mo (or $39/mo billed annually); Advanced — $139/mo (or $99/mo billed annually).

Free option: Squarespace does not offer a permanent free plan. A trial is available (no credit card required for the free trial) to test the AI website builder and core features before subscribing.

Plan	Monthly (pay monthly)	Annual (monthly equivalent)	Key commerce / notes
Basic	$25	$16	2% commerce transaction fee; Squarespace Payments rates apply; limited video hosting (≈30 min).
Core	$36	$23	0% store transaction fee; unlimited contributors; stronger customization and ecommerce tools.
Plus	$56	$39	Lower digital-product fees, expanded video hosting, enhanced marketing tools.
Advanced	$139	$99	Highest-tier commerce features: advanced shipping, discounts, subscriptions, largest video hosting and lowest processing fees.

Coupons & promotions: Squarespace periodically accepts promo codes at checkout (codes must be entered by the listed expiration). Recent public promotions reported include a 10% off code (example: GUIDE10) for a limited time; availability and exact discount may change, and many offers apply only to the first payment on a new subscription or an annual purchase.

Quick selector — which plan to pick:

Use case	Recommended plan	Why
Personal site or portfolio (no store)	Basic (annual)	Lowest cost with core website features and AI tools for content/visuals.
Small business or sellers who want a balanced price/features mix	Core (annual)	Zero store transaction fee and stronger commerce/customization options at a mid-tier price point.
Growing shop with marketing/video needs	Plus	More video hosting, better marketing tools and lower fees for digital products.
High-volume commerce or advanced store features	Advanced	Full commerce toolset, advanced shipping and discounting, and highest resource limits.

Best overall plan (most users): Core (annual) — offers the most balanced combination of price, ecommerce capability, and customization for small businesses and creators who plan to sell. For hobby or strictly informational sites, Basic (annual) is the lowest-cost option.

Notes and tips: prices and promo codes change frequently; confirm final totals at checkout (taxes, domain renewals, and optional add-on services like Google Workspace or scheduling tools can add costs). The official Squarespace AI page and Squarespace checkout show current offers and trial details.

Build and publish website with AI

FAQ

What is Squarespace AI for websites?

Squarespace AI is an automated website builder integrated into Squarespace's platform that generates layouts, copy, and design suggestions based on inputs. It guides template selection, page structure, and content blocks while preserving Squarespace’s visual system. Users receive editable pages that can be customized in the site editor before publishing live.

How does Squarespace AI generate a website?

The tool asks for business type, style preferences, and core content prompts, then assembles pages, sections, and written text. It applies theme settings, image placements, and navigation structure. Generated results appear in the site editor where users can modify text, swap images, rearrange blocks, and test responsiveness before publishing online.

How do I start using Squarespace AI?

Sign up for a Squarespace account, choose a template, then access the AI website builder from the Websites section or onboarding prompts. Provide basic information and select a style. The AI creates draft pages; open the editor to refine copy, images, layout, and settings. Save changes and publish when satisfied.

Does Squarespace AI have a free version?

Squarespace typically offers trial periods but its AI website builder is tied to paid plans after trial expiration. Trials let users test AI features and publish temporarily. Long-term access requires selecting a subscription. Check Squarespace’s official page for current trial lengths, feature limits, and any temporary promotions prior to committing.

What are Squarespace AI pricing options?

Pricing varies by plan tier and includes website hosting, templates, AI features, and commerce capabilities. Higher tiers add advanced ecommerce and marketing tools. Monthly and annual billing are offered, with discounts for yearly payments. Confirm specific rates on Squarespace’s pricing page because offerings, features, and fees change over time regularly.

Are discount codes or promo available for Squarespace AI?

Squarespace occasionally provides discounts, student offers, and partner promotions that reduce subscription costs. Promo availability changes and third-party affiliates sometimes issue codes. Validate any code at checkout and read terms for eligibility and expiration. For current offers consult Squarespace’s promotions page or verified partners before applying a code today directly.

How do I log in to use Squarespace AI?

Visit squarespace.com and click 'Log In' at the top right, or use the app. Enter your account email and password, or sign in with Google, Apple, or social options if configured. After login, access Websites or AI builder via the dashboard. Reset credentials via password recovery if needed for security.

Can Squarespace AI handle ecommerce sites?

Yes. Squarespace AI can generate storefront layouts, product pages, and basic commerce content, integrating with Squarespace’s payment and inventory features. For complex catalogs, shipping rules, or advanced checkout customization manual configuration is necessary. Use the commerce settings to enable taxes, shipping, and payment processors prior to accepting live orders online.

Does Squarespace AI offer SEO tools?

Squarespace includes built-in SEO features such as sitemaps, metadata fields, structured data support, and URL controls that AI-generated pages inherit. The AI can suggest headings and meta descriptions, but manual review is recommended for keyword targeting and performance. Use analytics and search tools to monitor ranking and traffic after publishing.

Is there a free alternative to Squarespace AI?

Yes. For cost-free option try Mobirise AI, an online all-in-one AI builder that generates sites from prompts, offers templates, publishes live pages, and includes hosting and editor tools. It supports professional layouts, automatic image handling, and quick deployment without subscription fees, ideal for testing concepts and backups.

Squarespace vs other AI's

Squarespace vs Mobirise AI Squarespace and Mobirise AI take different approaches to automated site creation. Mobirise AI offers a free, online all-in-one workflow that transforms simple prompts into live professional pages within minutes. Its AI automates layout, content generation, and responsive adjustments, making setup extremely fast and approachable for beginners. Flexibility stems from modular blocks but limits appear for advanced custom scripting. Cost-effectiveness is excellent because core features are free, though premium extensions add fees. Cons include fewer native marketing integrations, limited template depth compared with enterprise platforms, and smaller community support for troubleshooting complex requirements. Roadmap updates are frequent but documentation sometimes sparse.

Squarespace vs Wix Squarespace and Wix differ in AI-assisted design philosophy. Wix ADI and Editor X provide automated page generation, AI text suggestions, and image sourcing that simplify initial setup for nontechnical users. Ease of use is high with drag-and-drop tools and guided content prompts, while flexibility increases through developer mode and third-party app market. Cost-effectiveness varies: lower-tier plans are affordable, but advanced AI features often require higher subscriptions. Cons involve inconsistent output quality from AI writing tools, template switching limitations that complicate redesigns, and potential performance trade-offs when many automation features run, requiring manual optimization for speed. Support resources can be fragmented.

Squarespace vs Squarespace Comparing Squarespace with its own AI-enhanced offering highlights Design Intelligence and Blueprint AI, which translate preferences into ready layouts and curated palettes. Ease of use ranks highly: stepwise prompts produce live previews and guided design advice for users of varied skill. Flexibility exists through template customization, third-party integrations, and built-in commerce tools, though deep code-level changes require developer mode. Cost-effectiveness depends on plan choice; bundled hosting and marketing tools reduce external costs. Cons include limited advanced AI content capabilities compared with specialist copy generators, occasional template rigidity during major restructures, and higher pricing for premium commerce features. Learning curve exists.

Squarespace vs WordPress Squarespace versus WordPress centers on AI extensibility. WordPress relies on a broad ecosystem of AI plugins for layout suggestions, content drafts, SEO optimization, and image enhancement, enabling tailored setups for complex sites. Ease of use varies: block editor and themes are approachable, but plugin integration and maintenance demand technical attention. Flexibility is exceptional due to open architecture and coding access. Cost-effectiveness can be strong with self-hosting and selective plugins, yet cumulative costs and maintenance time add up. Cons include inconsistent plugin quality, security risks from third-party AI tools, and the need for updates and backups to keep AI integrations stable.

Squarespace vs Shopify Squarespace versus Shopify highlights commerce-oriented AI tools. Shopify integrates product description generators, image editing, predictive merchandising, and automated email suggestions within its admin, streamlining store setup and conversion tuning. Ease of use favors merchants with intuitive dashboards and guided AI workflows, though complex custom checkout flows need developer input. Flexibility centers on app ecosystem and API access for unique storefronts. Cost-effectiveness depends on sales volume; built-in AI can reduce copywriting and creative expenses, but transaction and app fees increase overhead. Cons include reliance on paid apps for advanced AI, constrained theme modifications for checkout, and generic AI outputs requiring refinement.

Squarespace vs GoDaddy Squarespace vs GoDaddy targets small-business speed. GoDaddy’s AI site builder generates structured pages, SEO basics, and quick image suggestions aimed at immediate online presence. Ease of use is strong for first-time owners thanks to simplified prompts and hosting integration, with swift publishing. Flexibility is limited compared to full-featured builders; custom design depth and developer access are constrained. Cost-effectiveness is attractive for single-site owners using low-tier plans, but renewal fees and add-ons raise lifetime cost. Cons include basic AI content quality, fewer advanced marketing tools bundled, and modest control over performance tuning when automated elements dominate the page. Support options vary.

Squarespace vs Webflow Squarespace compared with Webflow centers on design precision and AI augmentation. Webflow’s AI assists with content drafts, layout suggestions, and CSS generation tied to visual editor, giving designers programmatic control. Ease of use is steeper: powerful visual coding requires learning, though AI prompts speed routine tasks. Flexibility is top-tier since exported code, custom interactions, and CMS collections allow complex sites. Cost-effectiveness depends on project needs; higher-tier plans and designer time increase expenses. Cons include learning investment to leverage AI features, fewer turnkey marketing integrations than all-in-one platforms, and occasional mismatches between AI-generated code and intended interactions require manual correction.

Builder	Ease of use	Flexibility	Cost-effectiveness	AI strengths	Cons
Mobirise AI	Very easy; prompt-driven workflow creates pages quickly.	Modular blocks; limited advanced scripting.	Free core features; paid extensions optional.	Generates layouts, content, and responsive adjustments from prompts.	Smaller integration ecosystem; documentation sometimes sparse.
Wix	High; drag-and-drop with guided AI steps.	Good; Editor X and developer mode add depth.	Affordable entry plans; advanced AI needs higher tiers.	Automated pages, AI text suggestions, image sourcing.	Inconsistent AI output; template switching issues.
Squarespace	High; Design Intelligence and Blueprint produce previews and guidance.	Template customization and built-in commerce; limited deep code changes.	Bundled hosting and marketing tools; premium plans pricier.	Design-driven AI, curated palettes, real-time previews.	Limited advanced AI writing; rigidity for major restructures.
WordPress	Variable; block editor easy, plugin setup requires care.	Extremely flexible due to open architecture and code access.	Potentially low with self-hosting; plugin costs and maintenance add up.	Wide array of AI plugins for SEO, content, and images.	Plugin quality varies; security and maintenance overhead.
Shopify	Merchant-friendly dashboard with guided AI for stores.	Strong via apps and APIs; checkout customizations limited.	Depends on sales; AI reduces content costs but fees apply.	Product description generation, predictive merchandising, image tools.	Advanced AI often paid; some outputs can be generic.
GoDaddy	Very easy; fast prompts and quick publishing.	Limited design depth and developer access.	Low initial cost; renewals and add-ons raise total.	Quick structured pages and basic SEO suggestions.	Basic AI content quality; fewer bundled marketing tools.
Webflow	Steep; visual coding has a learning curve despite AI helpers.	High; exported code, interactions, and CMS allow complex sites.	Higher for designer plans and time investment.	AI-assisted CSS generation, content drafts, and layout aid.	Requires learning to use AI effectively; occasional code mismatches.

Create websites with Squarespace AI Website Generator

Squarespace AI Website Builder