Create websites with Wix ADI AI Website Generator

Conversational AI Site Builder

The conversational site builder lets users chat with an AI to create a complete website by answering simple questions. It converts business details into structured pages, tailored layouts, and suggested content instantly. Users guide tone, features, and goals through plain language prompts, seeing immediate previews and options. This method reduces technical friction and accelerates first drafts, while keeping control in human hands. The conversational flow supports iterative refinement so creators can refine scope, style, and functionality without coding or setup.

AI Site Brief & One-Click Build

Wix’s AI produces a concise site brief from user answers, outlining pages, content blocks, and suggested visual direction. That brief acts as a blueprint for a one-click build that generates a fully populated website draft ready for review. It minimizes planning overhead by mapping essential sections like home, about, services, and contact while integrating recommended features. After generation, creators can tweak components or regenerate parts, accelerating the path from concept to publish without manually assembling every element or refining layouts.

Design Customization and Layout Shuffle

After AI generates a draft, users can modify themes, fonts, and color palettes to shape brand identity. A theme switch toggles site-wide styles while layout shuffle offers alternative page structures instantly, making visual iteration fast. Individual sections remain editable so images, headings, and spacing can be adjusted with drag-and-drop controls. These tools provide balance between automated generation and hands-on design, letting creators achieve a tailored appearance without writing code while keeping consistent typography and spacing across every page previews immediately.

Integrated Business Tools

AI-built sites come with integrated business features like online stores, appointment scheduling, and event management already configured. The store setup includes product pages, payment options, and checkout flows, while scheduling tools let clients book services and manage staff availability. Event modules handle RSVP, ticketing, and calendar display. These built-in systems reduce plugin hunting and configuration time, letting entrepreneurs launch operational websites faster and focus on customers, inventory, and bookings rather than stitching together multiple third-party services with analytics and support.

AI Content Writer and Tone Control

Wix’s AI tools generate and rewrite website copy, suggest headlines, and adapt tone across pages to match brand voice. Users can request alternative phrasings, longer descriptions, or concise summaries for different sections. Tone controls help maintain consistency from product listings to about pages, while bulk content features speed content production across multiple pages. This capability saves time for small teams, supports SEO-friendly phrasing, and gives non-writers confidence to publish professional copy without hiring external copywriters or drafting everything manually anymore.

AI Image Creator

Generate custom imagery with AI based on site style and content prompts, producing header visuals, hero images, and unique graphics that match the brand palette. The tool creates images suited to specific sections and sizes, reducing reliance on stock libraries. Images integrate seamlessly into layouts with automatic cropping and optimization for pages and devices. Creators can iterate on prompts to refine visual tone and composition, enabling consistent aesthetics across the site without complex editing software or expensive photo shoots now.

SEO and Marketing Toolkit

Built-in SEO features include an AI Meta Tag Creator that proposes title tags and meta descriptions, plus an SEO Assistant offering tailored checklists and fixes. Marketing tools connect email campaigns, analytics, and CRM functions so owners can track visitors, segment audiences, and run promotions. Automated suggestions point out optimization opportunities and create actionable tasks. Together these capabilities help improve visibility on search engines and manage campaigns from one dashboard, reducing fragmentation across separate platforms and saving time on marketing chores.

Hosting, Security and 24/7 Support

Every AI-built site is hosted on Wix’s scalable infrastructure with reliable uptime, custom domain options, and automatic performance optimizations. Security features include SSL encryption, platform monitoring, and protection against common threats, keeping visitor data and transactions safe. Backup and recovery options and regular updates reduce maintenance burdens. Additionally, 24/7 support and a comprehensive Help Center offer documentation, tutorials, and contact channels so users can resolve issues, learn platform tools, and keep their site running smoothly at every growth stage seamlessly.

J08sunshinestate (Reddit - r/WIX, thread 'WIX ARE CROOKS') reported that Wix blocked their account and deleted their website and email access without warning, leaving their small business offline. They wrote support demanded email from an address they could not access and offered no explanation; the poster accused Wix of theft and terrible service, urging others to beware and seeking alternatives elsewhere.

CameraAccording8845 (Reddit - r/WixHelp, thread 'Is Wix deprecating ADI?') complained that Wix froze a screen and forced them into the Editor, removing ADI access. They said they could no longer edit their site, could not adapt to the Editor interface, and felt the change broke an agreement. The post described major business impact, anger at the company, and requests for alternatives or solutions from the community, and pleas for help.

SpinCharm (Reddit - r/WIX, thread 'Just tried Wix and I’m lost') reported Wix's AI flow asked detailed questions but generated a generic site and immediately prompted for paid upgrade to use a custom domain. They described disappointment with the AI's output, suspecting the feature prioritized monetization over quality. The user said attempts to recover progress failed and they ultimately moved to Squarespace after losing confidence in Wix's approach, publicly warned.

Peach_Pomelo_Betch (Reddit - r/WixHelp, thread 'Wix site vanished') described an unpaid decade-old domain that suddenly vanished without notice. They said Wix support was confused, escalated internally but provided no timely follow-up, and a week later no resolution existed. The poster expressed shock and fear about lost content, asked the community for similar experiences, and warned others to monitor old domains and backup site data proactively before any irreversible damage occurs.

Wix Support (Wix Help Center, article 'ADI Sites No Longer Supported') posted that, effective November 10, 2024, the ADI builder is no longer supported and ADI sites now open in the Wix Editor. The notice stated unpublished ADI sites inactive for six months were deleted and suggested rebuilding in the Editor. Many users reacted angrily online, reporting forced migrations, loss of edits, and frustration adapting to the Editor workflow publicly.

keptfrozen (Reddit - r/WIX, thread 'Please Wix, fix your product(s)') wrote that Wix Studio and Editor crashed, lagged, and consumed excessive RAM, making development painful. They compared memory use to Webflow, reported slow performance on a high-end MacBook Pro, and said building was slower and more error-prone. The user requested best practices for performance or migration options, reflecting developer frustration with Wix's stability and tooling and concerns about client projects.

Resource Link AI (ResourceLinkAI.com, article 'Wix ADI - Detailed Review') noted that while ADI offered rapid setup it constrained navigation depth, template variety, and advanced app support. The review said customization and SEO tools were weaker than the classic Editor and that AI content sometimes felt generic, requiring manual edits. It recommended ADI for simple projects but cautioned professionals needing complex features to choose the Editor instead for production sites.

WebsitePlanet (websiteplanet.org, article 'Wix ADI Reviews 2025') reported that Wix's Help Center contains ADI guidance but that contacting live support can be hard to find. The write-up said ticket responses were sometimes canned, and that ADI lacks advanced customization compared with the Editor. It advised checking Help Center first, warned about hidden contact paths, and urged users to be prepared for follow-up steps during complex support requests.

anabatic2085 (Reddit - r/webhosting, thread 'DO NOT USE WIX') accused Wix of overcharging, upgrading plans without consent, and refusing prorated refunds. The user said billing escalations and poor support prompted a warning to others. They described automatic charges and difficulty obtaining refunds, suggested filing disputes with card providers, and urged caution when relying on Wix for paid services, citing long-term financial consequences and business interruption risk.

Blokksberg (Reddit - r/WIX, thread 'Wix ADI bugging itself out.') said ADI began malfunctioning after a day; transparent top text stopped being transparent and presets were limited. They attempted to switch to the professional builder but bug persisted, forcing them to rebuild. Blokksberg asked for help, explained repeated errors ruined progress, and warned that intermittent ADI bugs can wipe out hours of work if not addressed quickly by support teams.