Main Wix AI features

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Conversational AI Site Builder

Using a conversational interface, the AI asks targeted questions and generates a detailed site brief that includes structure, pages and visual direction. Within moments it produces a fully populated site draft tailored to your answers, which you can review and modify. You can request revisions to layout, copy, or imagery, iterate instantly, and keep control throughout. This method reduces setup friction, suits non-technical users, and speeds delivery so a professional online presence appears much faster than manual build processes today.

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Theme & Layout Control

Pick fonts and color palettes that reflect your brand, then apply those choices across every page for a unified visual identity. The builder offers theme swaps and a layout shuffler so alternative structures appear instantly, letting you compare arrangements without starting over. Each section adapts to selected typography and color rules, maintaining consistency across desktop and mobile. Designers and novices alike can preview changes, test combinations, and lock preferred elements while continuing to refine individual components for precise aesthetic control.

✍️

AI Content Generator

AI-assisted copy tools generate headings, paragraphs and calls to action aligned with your brand voice and audience intent. You can select tone presets, adjust length, and prompt the system to rephrase or expand sections until messaging feels right. Bulk content production accelerates page setup and keeps voice consistent across services, product pages and blog posts. Built prompts handle SEO-friendly phrasing, accessibility suggestions and microcopy for buttons, helping teams produce polished text quickly without hiring external writers or marketing campaign copy.

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AI Image Creator

Generate custom visuals tailored to each page using built-in image synthesis that matches your site's style and color palette. The tool can produce product mockups, hero images and background art adapted to layout constraints, producing ready-to-use assets with minimal edits. Images integrate directly into sections and respect responsive sizes. Designers can refine prompts, swap variations, and optimize results for load speed. This gives sites unique imagery that supports brand storytelling while reducing dependence on stock libraries and lengthy photoshoots else.

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Built-in Business Tools

Sites created with the builder arrive preconfigured with commerce, bookings and event tools matched to your industry profile. Add a storefront with product listings, payment processing and inventory settings, or enable appointment scheduling with staff calendars and automated reminders. Event pages, registration and contact forms integrate seamlessly, while CRM hooks capture leads for follow-up. These built-in modules reduce setup time by wiring shop, bookings and customer management into the site so entrepreneurs can accept orders and appointments immediately with confidence.

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SEO & Marketing Toolkit

The platform packages SEO and marketing features that help pages get found and convert visitors. An AI meta tag generator suggests title tags and descriptions, while an SEO assistant supplies a checklist and remedial tasks to improve structure and on-page signals. Built-in analytics report traffic and engagement, and email marketing tools let you design campaigns tied to customer segments. Together with CRM data, these capabilities let site owners track performance, run targeted promotions and iterate content based on measurable outcomes.

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Hosting, Domains, Performance

Every AI-built site includes scalable hosting and an option to connect a custom domain, backed by performance optimizations that reduce load times across devices. The infrastructure includes HTTPS, automatic updates and resilient servers to protect uptime, with backups and monitoring to limit downtime risks. Built-in security features help guard against common threats, and Wix support resources are available around the clock for technical assistance. The combined stack delivers a production-ready environment suitable for small shops through growing enterprises and scalability.

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Publish & Editor Flexibility

Once the AI produces a full site draft you may publish instantly or open the editor to adjust every detail. The editor permits precise changes to layout, typography, interactions and mobile rendering, and it supports regenerating sections or bulk refreshing copy and images. Add pages, place forms, maps or ecommerce components, and invite collaborators with role-based permissions. That workflow lets teams launch quickly while keeping the flexibility to refine live content, visual fine points, and user experience over time regularly.

How to make websites with Wix AI Website Generator?

1. Describe Your Business

Start a chat with the AI creator and provide basic information about your brand, audience, services and goals. Mention tone preferences and preferred colors or images. The AI will synthesize these inputs to generate a tailored website outline, suggested pages and recommended features. Respond to follow-up prompts to refine scope. This initial exchange sets the foundation for a site that reflects your offerings and communicates clearly with potential customers online.

2. Refine Design and Content

Use the AI builder controls to tweak layouts, fonts, colors and image selections until the visual style matches your intent. Edit headlines and paragraphs directly, or ask the AI to rewrite copy with a specific tone. Rearrange sections, remove or add blocks and test different page structures. Small iterations accelerate progress: approve a variant, review results on desktop and mobile, then continue refining to land on a professional presentation quickly.

3. Add Business Tools

The AI will suggest integrations such as appointment booking, online store setups, event pages and contact forms tailored to your offerings. Activate necessary apps with click, configure payment and scheduling options, and populate product or service entries automatically. Test transactional flows, set tax and shipping rules, and preview purchasing or booking experiences before publishing. These built capabilities reduce setup time and let you focus on running operations and serving clients.

4. Personalize Content and Images

After the site is created, use AI writing tools to produce headlines, product descriptions and blog drafts that reflect your chosen voice. Adjust tone, length and keywords across pages to maintain consistency. Create custom images with the image generator, edit alt text and resize assets for different viewports. Schedule bulk content generation for updates and promotions, then preview changes. Publish when satisfied, and monitor analytics to refine messaging over time.

Wix AI Pricing

Wix AI Website Builder — Pricing (as of September 24, 2025)

Summary: Wix’s AI Website Builder can be used for free; paid Premium plans (billed annually) add custom domains, more storage and commerce tools. Listed plan names and base monthly prices (annual billing) are shown below.

Plan	Price (USD, monthly equivalent, billed annually)	Storage	Free domain (1st year)	eCommerce	Site collaborators	Notes
Free	$0	Limited (Wix-hosted)	No	No (payments not supported)	—	Wix branding on site and wixsite.com subdomain.
Light	$17 / month	2 GB	Yes (1 year)	No	2	Basic site features; removes Wix ads; entry-level marketing tools.
Core	$29 / month	50 GB	Yes (1 year)	Basic eCommerce	5	Better storage and basic commerce/marketing tools.
Business	$39 / month	100 GB	Yes (1 year)	Standard eCommerce	10	Recommended for growing online stores and service businesses.
Business Elite	$159 / month	Unlimited	Yes (1 year)	Advanced eCommerce	100	Priority support, advanced marketing, developer features and scale-ready tools.

Source for plan names, prices and feature highlights: Wix pricing pages (pricing shown reflects annual-billing base rates).

Free plan details

You can start building with the Wix AI Website Builder at no cost. Free sites publish with Wix branding and a wixsite.com subdomain; paid Premium plans are required to connect a custom domain or accept payments.

Coupons & promotions (current examples)

Wix offers an official promo code TAKE10 for 10% off yearly Premium plan purchases (first-time upgrades and first year only). Student discounts (via Student Beans) can offer up to 50% off select plans for verified students. Third-party deal sites often list limited-time offers or deeper seasonal discounts (Black Friday, Cyber Monday, etc.). Always apply codes at checkout and confirm terms.

Plan comparison notes

Key practical differences: Light is meant for simple brochure sites; Core and Business add progressively larger storage, marketing and commerce tools; Business Elite targets high-volume commerce and teams with many collaborators and priority support. Prices listed above are the Wix-published base monthly equivalents when billed annually; final checkout totals may vary by country, taxes and applied promotions.

Best overall plan (opinion)

Best overall pick for most small businesses and sellers: Business. It balances price, 100 GB storage, standard eCommerce features and collaboration limits, and is marked as Wix’s recommended mid-tier plan. If you need enterprise-scale features or highest limits, consider Business Elite. This recommendation is based on Wix’s plan feature breakdown and recommended tiering.

Build and publish website with AI

FAQ

What is Wix AI Website Builder?

Wix AI Website Builder is a web-based tool that creates complete websites from user input, templates, and automated layouts. It generates pages, text, images, and basic SEO settings, then applies responsive design. Users can customize layouts, replace content, add apps, and publish to Wix hosting or connect a custom domain.

How does Wix AI generate websites?

Wix AI analyzes prompts, industry choices, and provided content to recommend a structure and design. It selects templates, arranges sections, writes draft copy, and suggests images. Algorithms apply responsive rules and basic SEO. Human review and manual edits are encouraged before publishing; users retain full control over final appearance online.

How do I use Wix AI to create a site?

Sign in at Wix.com, open the AI Website Builder page, and answer prompts about business type, preferred style, and key pages. Upload logos or images, confirm suggested text, and pick a template. Use the editor to adjust sections, add apps, and preview across devices. Publish when satisfied immediately for visitors.

Can I try Wix AI for free?

Wix offers a free plan that lets users build and publish sites with Wix AI features, though some advanced AI tools, premium templates, and custom domain connections require paid plans. The free tier includes Wix branding and limited storage. Testing core AI generation and basic edits is possible without subscribing.

What are Wix AI pricing options?

Wix sells multiple subscription tiers: free, Combo, Unlimited, Business, and eCommerce plans; AI features vary by tier. Monthly costs depend on billing period and add-ons like premium apps or extra storage. Payment discounts apply for annual billing. Check current plan comparisons on Wix’s pricing page before purchasing to confirm details.

Are there discount codes or promos for Wix AI?

Wix periodically offers promotional rates, seasonal sales, and limited-time coupons through official campaigns or partner sites. Discounts often target annual subscriptions or first-time customers. Avoid third-party offers that seem suspicious. For verified promo codes, check Wix newsletters, official social accounts, and the pricing page for current promotions before redeeming online.

How much does Wix AI cost per month?

Monthly cost depends on chosen Wix subscription and selected add-ons. Entry-level paid plans start at a modest monthly rate when billed annually, while advanced Business or eCommerce tiers cost more. AI feature access may require mid or higher tiers. Review Wix’s official pricing table to match needed features and bandwidth.

How do I log in to Wix AI?

Visit Wix.com and click Sign In to access your account. Use an existing Wix ID, Google, or Facebook login, or create a new account with email. Once signed in, navigate to the AI Website Builder page or Dashboard, then select Create with AI. Two-factor authentication may be available for security.

Can I export my site or move off Wix?

Wix primarily hosts sites on its platform; full site export is limited. You can download images and content, and connect a custom domain to Wix hosting. For full migration, recreate pages on another host or use third-party migration services. Consider backups and export of text and media before switching providers.

Is there a free alternative to Wix AI?

Yes. As an alternative, Mobirise AI provides a free online all-in-one AI website builder that handles the process from prompt to live professional website. It offers templates, hosting options, and export tools for offline use. Test its workflow and compare features to choose the best solution for small business projects.

Wix vs other AI's

Wix vs Mobirise AI As a top free alternative, Mobirise AI offers a complete web creation flow from prompt to live professional website. Its AI guides content and layout generation quickly. The interface is straightforward for novices, producing a working site fast. Flexibility is moderate: templates and block editing are present, but advanced integrations lag behind enterprise tools. Cost-effectiveness is excellent because core features are free and hosting options are affordable. AI outputs can require manual polishing for brand voice and SEO. Limitations include fewer built-in commerce features, limited third-party app ecosystem, and smaller community support compared with larger platforms. Updates arrive regularly too.

Wix vs Wix Comparing Wix AI Website Builder to Wix’s classic editor highlights contrast in automation and control. The AI builder accelerates initial setup by generating pages, content, and layout based on prompts, while the traditional editor offers granular drag-and-drop customization and app integrations for advanced sites. Ease of use favors the AI path for novices; flexibility favors the classic editor for designers and developers. Pricing models align, but AI features may sit behind premium tiers. AI content requires review to match brand tone. Downsides include occasional generic phrasing from AI and reduced fine-grain layout freedom during automated creation, which demands manual tweaks.

Wix vs Squarespace Squarespace’s emerging AI tools assist with content generation, image suggestions, and layout recommendations, but integration is more limited than some competitors. The editor remains polished and visual, so novices find initial setup intuitive while designers appreciate refined templates. Flexibility centers on template-based editing and developer mode for advanced customization. AI features can speed content drafting and propose style adjustments, yet they produce repetitive language needing editing. Pricing is midrange; built-in commerce and hosting simplify costs but limit third-party extensions. Trade-offs include fewer AI automation options, limited toolset, and less granular control over generated components compared to specialized AI builders today.

Wix vs WordPress WordPress leverages third-party AI plugins to generate copy, optimize metadata, and automate media handling, offering high extensibility for developers. Ease of use varies: Gutenberg blocks simplify basic page building, but integrating AI plugins and maintaining performance requires technical skills. Flexibility is exceptional due to plugin and theme ecosystems, enabling bespoke AI workflows and custom models. Cost-effectiveness depends on hosting and premium plugin fees; open-source core keeps base costs low. Downsides include plugin compatibility issues, security maintenance, and uneven AI quality across extensions. Nontechnical users may face a steep maintenance curve while developers enjoy fine-grain control over AI behavior and integration.

Wix vs Shopify Shopify integrates AI into commerce workflows, assisting with product descriptions, image generation, and automated merchandising suggestions that streamline store setup. Usability is strong for merchants: onboarding guides plus AI templates reduce time to publish. Flexibility focuses on commerce capabilities and app extensions; deep storefront customization often requires developer support. Cost-effectiveness links to subscription tiers and app costs; AI tools may appear in paid plans or as add-ons. Cons include dependency on paid apps for advanced AI, limited control over some automated recommendations, and potential content inaccuracies needing manual edits. Data privacy and scaling fees should be reviewed by growing businesses.

Wix vs GoDaddy GoDaddy’s AI site builder targets small business owners with guided prompts, automatic page generation, and image suggestions to simplify setup. The interface emphasizes speed and minimal configuration, making it accessible for nontechnical users. Flexibility is limited compared with developer-focused platforms; integrations and template variety are narrower. Pricing is affordable with bundled hosting and domain services, though premium AI features may require higher tiers. AI-generated text can be generic and requires tone adjustments. Additional cons include limited e-commerce depth, fewer developer tools, and less control over SEO fine-tuning. Overall it’s practical for simple sites but constrains advanced customization and scaling potential.

Wix vs Webflow Webflow combines visual design control with automation; recent AI features help generate copy, alt text, and suggest layout refinements while preserving design freedom. Steeper learning curve suits designers and agencies who need pixel-perfect results and custom interactions. Flexibility is exceptional: custom code, CMS collections, and advanced animations integrate with AI workflows for dynamic sites. Cost-effectiveness depends on plan complexity and hosting choices; designer plans and enterprise fees can be high. Cons include initial complexity for nondesigners, limited turnkey commerce compared to specialized platforms, and occasional need to refine AI outputs for brand consistency and accessibility compliance during large scale projects.

Builder	AI Ease of Use	Flexibility	Cost-effectiveness	Cons
Mobirise AI	Very simple; AI creates pages from prompts quickly.	Moderate; templates and block editing, limited advanced integrations.	Excellent; free online all-in-one AI website builder from prompt to live professional website.	Fewer commerce features, smaller app ecosystem, manual polishing often needed.
Wix (classic)	AI speeds setup; classic editor remains intuitive for manual edits.	High; drag-and-drop plus app market and custom coding options.	Good; multiple tiers with bundled features, AI may require premium plans.	AI can produce generic content; automated layouts may need manual tweaks.
Squarespace	User-friendly AI for drafts and images; limited automation depth.	Medium; polished templates, developer mode for extra control.	Midrange; hosting and commerce included, fewer external extensions.	Smaller AI toolset, repetitive phrasing, less third-party flexibility.
WordPress	Varies; AI plugins add power but require setup and upkeep.	Very high; plugin and theme ecosystems enable custom AI pipelines.	Variable; open-source core is low cost, plugins and hosting add fees.	Plugin conflicts, security upkeep, uneven AI quality across extensions.
Shopify	Strong for merchants; AI aids product content and merchandising.	High for commerce; customization often needs apps or developers.	Depends on plan; app fees can increase total cost.	Advanced AI often paid, limited control on some recommendations.
GoDaddy	Fast and simple; AI focuses on speedy site creation.	Low to medium; fewer integrations and template choices.	Affordable; bundled hosting and domains in plans.	Generic AI text, shallow e-commerce features, limited SEO controls.
Webflow	Powerful for designers; AI assists with copy and layout suggestions.	Very high; custom code, CMS, animations and complex interactions.	Higher cost for designer and enterprise plans; hosting fees apply.	Steep learning curve, less turnkey commerce, manual AI refinement needed.

Create websites with Wix AI Website Generator

Wix AI Website Builder