Create websites with Webflow AI Website Generator

Context-aware Designer Assistant

An AI assistant sits inside the Designer to provide context-aware guidance, surfacing targeted lessons, tips, and code snippets drawn from Webflow University and help articles. Designers can ask natural language questions and receive step-by-step instructions without leaving the canvas, reducing context switches and accelerating learning. The assistant adapts responses to the current project, highlights relevant UI controls, and suggests best practices for layout, interactions, and CMS structure, so users progress with hands-on support while building real sites every step forward.

AI Content Copilot

The AI copilot lets creators generate, rewrite, and summarize page and CMS content using simple natural language prompts, reducing repetitive writing tasks while keeping voice consistent. It can produce headlines, body copy, product descriptions, and meta text tuned to audience and tone, then insert results directly into fields. Editors can iterate quickly with variant suggestions, run content A/B drafts, and refine phrasing inline. This tight integration shortens development cycles and keeps teams aligned around precise messaging during rapid production flows.

Automated SEO Optimization

Webflow’s AI analyzes page content and suggests optimized SEO settings, creating titles, meta descriptions, and structured data tailored to each page. The tool evaluates keywords, readability, and intent to propose concise, actionable metadata that aligns with existing site tone. Suggestions are applied directly or previewed for manual review, removing tedious manual entry while maintaining editorial control. Teams can compare alternatives, apply best-fit metadata across templates, and track how small wording changes might affect search clarity and click-through appeal over time.

Automated Alt Text

An AI tool generates descriptive alt text for images, improving accessibility and indexing without manual guesswork. The model inspects visual content and outputs concise captions that describe essential visual elements and context, helping screen readers convey meaningful information to users with visual impairments. Editors can review and edit suggested text to match tone or privacy needs, or apply batched updates for galleries. This reduces oversight risk, strengthens compliance efforts, and helps teams maintain consistent, informative image descriptions across sites globally.

Built-in Image Generator

Webflow integrates an image generator directly into the Assets panel, enabling designers to produce unique visuals from text prompts without leaving the Designer. Users can craft imagery that matches brand tone, experiment with composition, or produce placeholders that reflect actual content needs. Generated images are stored alongside other assets for easy reuse, variant creation, and responsive exports. Teams can iterate on visual directions quickly, fine-tune prompts for cohesion, and replace temporary art with production-ready images in a single, unified workflow.

AI Code Assistant

An AI code assistant creates snippets and components inside the Custom Code editor, transforming natural language requests into semantic HTML, CSS, and JavaScript that integrates with existing project structure. Developers and designers can ask for layout helpers, accessibility fixes, or interaction scripts and receive editable code blocks placed directly where they belong. The assistant explains changes, suggests optimizations, and flags potential conflicts, helping teams maintain consistency while accelerating complex implementations and reducing manual trial-and-error when adding advanced behaviors to sites.

Automatic Translation

The AI can translate page and CMS content into multiple languages, simplifying localization for global audiences while preserving tone and formatting. Translators and editors can request language-specific variants, review automatic translations inline, and adjust phrasing to match cultural nuance. Integration with content fields maintains structured data and preserves SEO elements, while batch translation workflows let teams prepare entire sites for launch in additional markets. This capability reduces overhead, accelerates rollout, and helps maintain consistent messaging across language versions and regions.

Prompt-driven Canvas Design

Designers can issue prompts on the canvas to generate elements, components, and entire sections that respect surrounding styles and layout rules, accelerating prototyping and content layout. The AI proposes variants and extends patterns based on context, then applies styling changes across multiple elements at once to maintain visual consistency. Creators can accept, tweak, or roll back changes with full visual feedback, enabling controlled experimentation. This approach reduces repetitive adjustments, streamlines responsive tweaks, and helps teams converge on polished interfaces faster.

u/JuicyDisorder — Reddit — 'Webflow's AI Site Builder – Cool innovation or cause for concern?' — The commenter said Webflow’s AI generated pages that looked polished initially but hid messy class structures and brittle layouts. They argued clients might build on unstable foundations, requiring expert fixes and extensive manual cleanup. The post warned this could shift expectations, increase outsourcing, and ultimately create more work for designers rather than saving time.

u/volkandkaya — Reddit — 'Webflow's AI Site Builder – Cool innovation or cause for concern?' — The user claimed the AI relied on prebuilt sections and variables rather than learning from projects, criticizing its UX for both technical and nontechnical users. They suggested the feature might push novice users toward simpler builders, harming Webflow’s positioning overall and increasing superficial site builds needing professional intervention to meet accessibility and maintainability standards.

u/mrcruton — Reddit — 'Webflow's AI Site Builder – Cool innovation or cause for concern?' — The commenter said the AI felt like assembling premade components with randomized styling and LLM for copy, producing average results for business sites. They criticized the lack of depth, arguing the output required tailoring to be production-ready, and warned agencies that adopting the feature without oversight could significantly degrade client deliverables and increase rework.

u/chiefbushman — Reddit — 'Webflow's AI Site Builder – Cool innovation or cause for concern?' — The user argued AI tools lacked creativity and human judgment, claiming Webflow’s assistant stitched datasets and templates rather than producing design intent. They cautioned reliance on the feature could erode design quality over time, advising teams to treat AI output as a starting draft requiring human refinement to meet accessibility, branding, and performance expectations.

u/volkandkaya — Reddit — 'Webflow AI: 7+ Combo Classes, no section control — Thoughts?' — The poster flagged excessive combo classes and limited section control after AI generation, reporting inflated class counts and awkward naming that complicated edits. They said cleaning generated structures often required plugins or manual refactoring, which negated speed gains and left maintainability concerns for teams managing multiple pages or handoffs.

Kornelia Stefańska — Trustpilot — 'Pretty promises, rotten reality' — She wrote that Webflow's editor felt painfully slow even on high-end hardware, describing stuttering, delayed styling updates, and occasional failures to publish changes. Kornelia said exporting stripped dynamic features and the CMS, making migrations risky. She criticized sparse, slow support articles and ticket responses, adding that the combined friction turned promising marketing claims into time-consuming maintenance burdens for professional users.

OmegasusXIII — Trustpilot — 'Terrible Experience – Slow, Buggy, and Unreliable' — The reviewer reported constant editor lag, frequent backups that caused site problems, and bugs requiring repeated support tickets. They described slow dashboard performance and unpredictable behavior inside projects, concluding the platform felt inefficient for paid users. OmegasusXIII said slow or absent support responses left teams stranded during incidents and that recurring instability undermined trust for client projects.

Richard Duncan — Trustpilot — 'I have been using Webflow for years but...' — He complained about rising costs for basic features, citing additional seat fees and add-on charges that inflated agency budgets. Richard said cumulative pricing pushed him toward WordPress migration. He also criticized tiered support access, arguing that essential functionality felt gated and that escalating fees created friction for small teams trying to scale without surprise billing overhead.

Matthew Stidham — Trustpilot — 'Poor user interface' — He described the interface as non-intuitive and cumbersome, claiming common tasks required navigating hidden panels and nested controls. Matthew said that the learning curve and inconsistent interactions slowed workflows and increased editing time for routine changes. He added that UI complexity combined with performance issues made Webflow a poor fit for users seeking rapid content edits or straightforward site administration tasks.

Denis Matejčík — Trustpilot — 'Google refuses to index my websites and root domain does not work at all' — He reported indexing and root domain errors that forced use of www subdomains, troubleshooting headaches, and unreliable DNS behavior. Denis described the interface as slow and fragile, claiming documentation lacked clear guidance for migration, and warned that projects risk losing SEO visibility and require substantial manual fixes to restore performance.