Create websites with Microsoft AI Website Generator

AI site creation

Copilot generates a complete website from a short description, suggesting a site name and web address, then producing a home page layout and additional pages. Users can iterate layouts until satisfied and accept the design to open the site in the editor. Generated images and assets are added as web files so editing is straightforward. The process speeds development for business portals, reducing manual setup while preserving choices for customization, letting teams refine structure, content, and navigation before publishing live.

Content generation and SEO

Copilot crafts marketing copy, headlines, and product descriptions tuned for search visibility, letting authors pick tone and target client segments. Content can be regenerated, edited inline, or guided with natural language prompts to align with brand voice. SEO assistance suggests metadata, keyword targets, and concise snippets to boost ranking on search engines. Editors must verify facts and adjust phrasing for accuracy and compliance. The system accelerates publishing while preserving editorial control over messaging, emphasis, and optimization priorities across site pages.

Design studio and templates

Design studio offers drag-and-drop components, a template hub, and a styling workspace where teams match brand identity. Prebuilt themes adapt to color schemes, typography, and layout preferences while allowing edits. Users can add forms, lists, images, and media with a canvas, previewing page behavior on multiple screen sizes. The template library speeds iteration, and creators retain control over CSS variables and component settings. Collaboration tools let teams share design choices, apply consistent styles, and accelerate delivery of branded web experiences.

Data integration and Dataverse

Built-in integration connects sites to Microsoft Dataverse and other business services, enabling storage and presentation of structured data through tables, forms, and lists. Site authors can create data-driven portals that expose customer records, service catalogs, and workflows while respecting role-based access controls. Connectors simplify linking to Microsoft 365 apps, Dynamics 365, and third-party APIs for live content and transactions. This tight integration supports automation, reporting, and secure data exchange so portals function as extensions of core systems without record duplication.

E-commerce product enrichment

Copilot for site builder assists e-commerce teams by generating persuasive product descriptions, marketing highlights, and buyer-specific messaging from basic item data like attributes and pricing. Authors choose tones and audience segments to craft tailored copy, and the tool can optimize text for search relevance. Content filtering blocks sensitive categories by default, while administrators may override restrictions when appropriate. Inline editing and repeat generation let merchants iterate rapidly, creating consistent, conversion-focused pages without rewriting each listing manually. Speeds catalog maintenance significantly.

Multilingual and localization

Localization features enable creation of pages in multiple languages and regional variants, letting teams define locale-specific content and formatting for dates, currency, and measurements. Copilot can generate translated copy and suggest culturally appropriate phrasing while preserving brand voice. Administrators configure available locales and may enable cross-geo routing when services reside in different data centers. This setup helps global organizations maintain consistent experiences across markets, simplifying content updates and reducing the manual burden of translating and tailoring pages for local audiences.

Security and governance

Enterprise controls provide role-based access, tenant-level feature toggles, and content filtering to align site behavior with organizational policies. Administrators enable or disable Copilot features per site, set tone and target client defaults, and override content filtering for regulated categories when permitted. Audit logs and monitoring track changes and AI usage, helping teams meet compliance requirements and review generated content. Data residency and cross-geo configuration options give IT teams control over where AI processing occurs and help meet internal regulatory obligations.

Responsive and accessible sites

The platform generates responsive layouts that adapt across desktops, tablets, and phones, with preview modes to validate appearance on different viewports. Built-in accessibility tools help authors add alt text, semantic structure, and keyboard focus management to meet standards. Copilot can suggest accessible phrasing and component ordering to support screen readers. Designers retain control over breakpoints and testing workflows, and automated checks surface potential issues before publishing so teams can ship pages that are usable, navigable, and inclusive for diverse audiences.

u/3of30 on Reddit in 'Copilot is the worst AI' reported that Copilot often misunderstood clear instructions, terminated conversations without warning, and returned incorrect answers. The poster described sarcastic tones and erratic behavior that undermined trust, saying the assistant behaved like an unreliable child and added frustration instead of help. The user advised caution about using Copilot for important tasks. User cite: u/3of30, Reddit. Source cited below. see conversation link.

Matthew Larrad on Trustpilot in 'Absolute rubbish' reported Copilot is unreliable, with frequent crashes, missing chats, and a UI that retrogressed after updates. He said the update removed valuable features and hampered workflows, causing him to stop relying on Copilot for technical tasks. His review labeled the service as not worth its cost and urged others to reconsider replacing it with more dependable tools. User cite: Matthew Larrad, Trustpilot online.

Stephanie Hoback on Microsoft TechCommunity in 'Microsoft's Copilot: A Frustrating Flop in AI-Powered Productivity' wrote that Copilot often fails to perform requested tasks, giving vague instructions instead of executing edits in Office apps. She argued that users expect action instead of guidance and described Copilot as adding work rather than reducing it. Her post urged Microsoft to deliver functional automation rather than superficial suggestions. User cite: Stephanie Hoback, Microsoft TechCommunity.

Jez Corden on Windows Central in 'Microsoft Copilot AI refuses to comment on global elections' reported Copilot deflects political queries and often says it's 'not the best resource.' He warned that those restrictions reduce Copilot's usefulness for civic information and argued safety filters were overbroad, blocking factual answers. The article asked if Microsoft has tilted too far toward caution at the cost of utility. User cite: Jez Corden, Windows Central.

Shane Jones, a Microsoft engineer, in The Guardian article 'Microsoft ignored safety problems with AI image generator, engineer complains' alleged Copilot Designer produced unsafe images and that management ignored his warnings. Jones claimed examples included sexualized or violent outputs and said his internal concerns were dismissed. He escalated the matter to regulators and the board, arguing that safeguards remained inadequate and marketing misrepresented safety. User cite: Shane Jones, The Guardian.

DennisBZ on Trustpilot in 'Frustrating and unreliable—wouldn’t recommend' described Copilot as glitchy and inconsistent, citing voice conversations that cut out, repeated speech loops, and frequent failures to remember context. The reviewer said basic queries returned wrong or missing answers and concluded the app created more stress than assistance. They advised against relying on Copilot for steady work and urged Microsoft to resolve core reliability problems immediately. User cite: DennisBZ, Trustpilot.

Kevin Beaumont (@GossiTheDog) on X, cited in Cybernews 'Microsoft’s Copilot and Bing down, users report', noted users reported prolonged Copilot outages that returned 'unable to connect' errors; posts showed service interruptions affecting dependent apps. Beaumont highlighted impacts on workflows and third-party services, and the article conveyed widespread frustration over Microsoft’s communication and downtime. The piece urged faster incident responses to restore trust. User cite: Kevin Beaumont (@GossiTheDog), X via Cybernews.

u/Fine-Cranberry-1185 on Reddit in 'Can I get rid of Copilot in Bing?' expressed frustration that Copilot intrudes into searches and is difficult to disable. The commenter described toggles that did not prevent Copilot appearances and recounted steps like clearing cookies to regain control. They called the persistent presence intrusive and warned others about limited user choice. The post reflected concerns about forced integrations across browsers publicly. User cite: u/Fine-Cranberry-1185, Reddit.

u/Wixel2_ on Reddit in 'Copilot Tutorials?' replied with a workaround link and warned that Copilot’s web and app versions behave inconsistently. The commenter advised users to try the PWA link or the Play Store app when web chat fails and noted regional mode differences. They described frustration with missing features and variability across platforms, and urged peers to test alternate access paths to regain expected functionality. User cite: u/Wixel2_, Reddit.

Mark Seiver on Trustpilot in 'Copilot is a Nightmare on Elm Street' wrote that Copilot repeatedly returns outdated sources, forgets prior chat context, and provides patterned, unreliable answers. He accused the service of misrepresenting capabilities and warned that acting on its outputs could be costly. The review expressed deep distrust, calling for major revisions or a refund policy for dissatisfied customers and compensation for losses. User cite: Mark Seiver, Trustpilot.