Create websites with Adobe AI Website Generator

Templates and Themes

Adobe Express offers ready-made templates and theme controls that speed site creation while preserving visual coherence. Pick a template, change fonts, swap colors, update imagery and apply a polished layout across every section. Create a custom theme and save brand fonts and palette for reuse. Thumbnails and previews help compare options quickly. Templates adapt to different uses such as portfolios, landing pages, and galleries, letting users produce clean, consistent pages without manual layout adjustments or complex code or technical skills required.

Block-based Editor

The editor provides drag-and-drop building blocks for images, videos, buttons, text, photo grids, slideshows, and split layouts so assembling pages is fast. Add media from Adobe Stock, Lightroom, Google Photos, Drive or upload originals, then reposition elements with simple controls. Prebuilt blocks maintain spacing and alignment, reducing fiddly adjustments. Preview and present modes show how content appears on different screens before publishing. This workflow cuts editing friction for creators who want polished pages without manual CSS or template hacking.

AI Image and Layout Tools

Built-in generative tools let users alter images, remove objects, and add generated content directly within designs using Firefly-powered features. Text-to-template options create editable layouts from a few lines of copy, while AI text effects add stylized headings and banners quickly. Replace or edit image elements with generative fill for polished compositions without external tools. These capabilities reduce repetitive manual tasks and speed creative iterations, making it simpler for teams to produce refined visuals in minutes instead of hours at scale.

Publishing and Hosting

Publish hosting is included, generating a unique URL hosted on Adobe servers so pages are shareable immediately. The Share menu creates a link, offers publish-to-web options, and provides an embed snippet for insertion into external sites. Password protection adds a layer of access control when required. Republish updates maintain the same URL so content edits propagate without changing links. Simple sharing options let creators distribute pages by social post, email, or embed code while preserving live previews and presentation formats.

Brand Management

Brand controls let teams register logos, color palettes, and custom fonts to keep pages aligned with identity. Create a brand, apply saved palettes and typography across templates, and lock style elements on shared templates to prevent accidental changes. Integration with Creative Cloud Libraries and shared assets keeps imagery and access consistent across projects. Roles and permissions allow administrators to manage who can edit brand assets. Applying branded themes speeds production for multiple pages that require identical styling and professional continuity.

Collaboration and Sharing

Collaboration tools permit inviting collaborators with adjustable access so teams can coedit pages in real time or asynchronously. Add people or groups, set permissions for editing or viewing, and copy shareable links for stakeholders. The allow-remix setting lets others duplicate projects while preserving originals, useful for teaching or distributing templates. Versioning is supported through republish actions. These features help content teams coordinate tasks, review changes, and manage approvals without exporting files or juggling multiple design versions across email threads efficiently.

Asset Integrations

The system integrates a large asset library, linking Adobe Stock, Creative Cloud Libraries, Lightroom, Google Drive, and Google Photos so users can add licensed images and files without switching apps. GIF embeds from Giphy enable animated content while video blocks accept YouTube and Vimeo links. Access to templates, fonts, icons, and stock media speeds up composition and helps maintain legal usage rights for commercial projects. Centralized assets reduce time spent hunting files and simplify consistent media selection across multiple pages.

Embed SDK and Extensibility

An Embed SDK allows partners to embed the Adobe Express editor and Firefly AI into external apps, granting users editing capabilities without leaving a platform. The SDK exposes select features for targeted workflows, supports custom UI limits, and provides access to templates, stock media, and fonts through a JavaScript library. This approach helps organizations offer in-context design tools, reduce handoffs, and accelerate internal campaigns by letting teams create assets inside their own product environments with controlled feature sets and branding.

Rat_Alfredo on Reddit (thread 'Adobe Firefly is a Scam') reported severe dissatisfaction after buying Adobe Firefly; they described an unusable five-second video output with bizarre artifacts such as a sword protruding from a character's head, and they lost credits counted per frame. The user labelled the pricing unfair, demanded clearer credit rules and a reject option, and warned others about underwhelming quality and poor value, prompting many skeptical replies online.

Oddswoggle on Reddit (thread 'Adobe Firefly is a Scam') dismissed Firefly as overhyped, stating it cannot match MidJourney or Leonardo for image quality. They criticized Adobe for charging for a beta-grade product, called the launch mishandled, and urged creatives to seek alternatives rather than invest time. Their comment sparked agreement from several users who listed open-source options and rival paid services that deliver superior results for similar cost and speed.

ObscureCocoa on Reddit (thread 'Adobe Firefly is a Scam') expressed frustration with Firefly's paid model during what they called beta-stage quality. They reported better experiences with free AI tools and named several alternatives like Runway and Runway's competitors. The user argued Adobe rushed release, ignored user feedback about glitches and credit accounting, and urged professionals to avoid Firefly for production until reliability and pricing transparency improve across multiple creative workflows.

DelilahsDarkThoughts on Reddit (thread 'Adobe Firefly is a Scam') explained credit math for Firefly video, warning that each frame often consumes a credit, turning short clips into steep credit drains. They recommended using reference images to limit wasted credits and suggested Adobe add a rejection option for failed generations. The user viewed current video pricing as unjust for experimental work and advised caution before subscribing until quality and transparency improve.

mikechambers on Reddit (thread 'Adobe Firefly is a Scam') clarified Adobe's credits and linked FAQs, but their reply did not satisfy many users who felt the system remains opaque and punitive. The commenter explained conversion rates and video credit costs, yet community responses insisted Adobe must be clearer about limits, billing, and feature access for Creative Cloud subscribers and offer refunds or trial protections when generated assets are unusable immediately.

Jon Lam, cited in WIRED (article 'Adobe Says It Won’t Train AI Using Artists’ Work. Creatives Aren’t Convinced'), expressed that Adobe's terms update shattered trust, making artists wary of nonconsensual training. The report highlighted Eric Urquhart's complaint that licensing language was opaque, leaving contributors feeling compelled to permit model training that could undercut their income and circulate reproductions without clear consent and prompt migration to alternative creative tools over concerns.

redditanytime1 on Reddit (thread 'Adobe Firefly is a Scam') criticized Firefly's pricing model and inconsistent outputs, arguing the service charges for subpar or unusable results and lacks a clear refund policy. They highlighted confusing credit categories and urged Adobe to disclose detailed conversion rules. The comment reflected broader user frustration that credits, rejections, and hidden tiers make the product risky for professionals who cannot afford wasted time or budget loss.

Adobe Help on Adobe Help Center (thread 'Firefly errors and issues') logged recurring technical problems users reported, such as sign-in failures, blank screens, and missing credit balances. The article recommended troubleshooting steps but did not satisfy many community members, who continued reporting unreliable access and inconsistent behavior. Several professionals warned that intermittent outages and opaque credit displays make Firefly unsuitable for tight deadlines and called for faster, clearer fixes immediately.

Malewicz on YouTube (video 'Adobe Firefly is not what you think') critiqued Firefly's promise versus reality, noting that while initial demos impressed, real-world prompt control and final output fidelity often fell short for demanding projects. The creator warned that users must learn specific prompting strategies and that stock-like default aesthetics can frustrate artists seeking distinctive results. The video prompted many comment threads debating whether Firefly suits professional pipelines or workflows.

Toksta on Toksta (article 'Adobe Firefly Review 2025 - Reddit Sentiment, Alternatives & More') compiled Reddit feedback and concluded negative sentiment clustered around confusing credits, low quality outputs, and poor value compared with rivals. The roundup stressed that professionals found Firefly underwhelming for production, and many recommended alternatives like MidJourney, Leonardo, and open-source tools. Toksta's summary amplified community calls for clearer pricing and faster model improvement before broad adoption arrived.